More images of the horrid Pepsi logo redesign are beginning to pop up around the internet and the overall sense that I’m getting is that people don’t like it (see previous renderings here). I think the real kick in the nuts though is that Pepsi is redesigning ALL of their beverage logos and they all look terrible. Yes, it’s a cleaner design than what they currently have on the market, but the branding seems to convey more a sense of cheapness rather than elegant simplicity.

I dunno, it’s just really ugly (especially when it’s compared to the design of the other company’s branding).