pepsi-happy-faces

An alleged internal document from Arnell Group, the creative “geniuses” behind the new Pepsi logo, finally proves what I’ve thought ever since seeing the new logo for the first time: it’s all a bunch of BS.

If you want to take a peek at the document, Reddit has links scattered about on their discussion page. But really, I am showing you the depth of the document in the image above. That’s it really.