boxed-water

A new company called Boxed Water is selling the idea of a greener packaged water that does away with traditional plastic bottles. Boxed Water uses 90% recycled material in their packaging and thus claims that their carbon footprint is much less when compared to other bottled water companies.

In addition to looking quite fabulous on store shelves, Boxed Water says that they are reducing their damage on the environment by using the box concept because it takes up less room than bottles and weighs less than bottles too.

The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly.

boxed-water-display

For a brand-new venture, the company is being quite ambitious in their efforts. They intend to donate about 20% of their overall profits — 10% to water-relief foundations and 10% to reforestation projects.

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Their packaging reminds me of Home Brand, another brand that has effectively used simple packaging to appeal to the consumer.