Hellmann’s – It’s Time for Real from CRUSH on Vimeo.

Canadians are the focus of a new food campaign by Hellmann’s and Crush to encourage buying local foods and produce rather than buying imported foods. [via]

The campaign, entitled Eat Real, Eat Local, comes with a nifty short video that does an excellent job of explaining the negative effects of consuming imported foods in Canada when equally or better foods can be had locally. The video takes place over a table top as various statistics and CG elements pop up at the sound of the narrator’s voice.