Canon announced a bunch of new compact PowerShot digital cameras today, and one of them is this PowerShot SD940 IS which I think fits the digital ELPH standard the best — it’s ultra-compact, small, and feature-packed. Sure, there are a couple of PowerShot cameras that best it, but none do it so elegantly.

The SD940 IS has a 12.1MP sensor, a 28mm wide zoom lens, 4x optical zoom, 720p HD video mode, and a 2.7″ LCD screen. The camera comes in metallic blue, silver, brown, and black and will sell starting September for about $300 (MSRP, so expect it for cheaper online).