Who at Kraft Foods Inc. (Australia) was smoking crack when they announced to the entire country that a new product based off of the Australian food staple, Vegemite, was going to be named “iSnack 2.0″?

Apparently, the company had no idea that Australians would be very unforgiving about the stupid naming idea and after much uproar about the new name, Kraft Foods Australia has decided to pull the product from shelves. Hopefully, they won’t be renaming it again any time soon.