Who at Kraft Foods Inc. (Australia) was smoking crack when they announced to the entire country that a new product based off of the Australian food staple, Vegemite, was going to be named “iSnack 2.0″?
Apparently, the company had no idea that Australians would be very unforgiving about the stupid naming idea and after much uproar about the new name, Kraft Foods Australia has decided to pull the product from shelves. Hopefully, they won’t be renaming it again any time soon.
Related Posts
Jimmy Kimmel: Spell Dwyane Wade Correctly and Win $100
Australia may ban Vegemite to curb obesity
P.B. Slices: “The Funner Peanut Butter”
Australian underwear company renames women’s body shapes using artist’s names
Sarah Palin cannot name a newspaper that she reads- KRAFT Mac & Cheese – Frankie & Dottie find out what they’ll be doing
That’s not quite what happened. The naming wasn’t of Vegemite itself, but rather of a new, separate product, which is (essentially) Vegemite mixed with Philadelphia Cheese.
They marketed the product as “Name me” for the past couple of months, and during that time held a competition, accepting submissions for product names. The winner was chosen by Kraft and announced last weekend.
There’s been a huge uproar, and after bowing to public pressure, they are now holding a vote on the other names to decide what the product will actually be called.
What a typical stuff up by those that feel we must be absorbed by all things american…why in the hell should we put up with this crap…the whole name thing has been a total scam and con by their marketing guru’s…Whether its Vegemite with cheese or without its still damn vegemite and since ive been eating the stuff for 46 years i feel ive well and truly the right to say piss off…its Vegemite with cheese..orbetter i.c.a wanka 2.0