Logo by GRID, LLC

AOL Autos (whose parent company is AOL and is no stranger to odd rebranding efforts) thinks that American automaker Chrysler needs a branding redesign to boost sales and put it back on top in the US auto industry.

AOL Autos contacted 3 design firms for the task — Gavin Potenza (Script & Seal), Aaron Draplin (Draplin Design Co.) and Anna Lian Tes and Nate Luzod (GRID, LLC). Script & Seal and GRID, LLC took a more serious route with the project while Draplin Design Co. made a slightly more humorous looking logo featuring the head of Lee Iacocca.

Check out AOL Autos for the new Chrysler logos designed by these folks. I like the one above. Thanks Q!