I’m a bit torn between the old Seattle’s Best Coffee logo and the new one they just unveiled recently. The new logo is designed by Creature, an ad agency in Seattle and it does away with the Seattle’s Best Coffee seal and replaces it with a very simplified and elegant logo that is very different from their previous look. On the one hand, this new look is effective and looks great on a cup, but on the other hand, I felt like the old logo did a better job of conveying a coffee-like feel. Maybe I just need to get used to it.

If you head on over to their website, you can see that the new logo is already rolled out in full effect. Expect to see these real soon everywhere.