A couple of weeks back, Dyson sent over one of their 10″ white Dyson Air Multipliers for me to check out. For those who don’t know, the Dyson Air Multiplier is the world’s first bladeless fan that sucks in air at its base and then propels the air behind it about 15 times toward the user. It looks unlike any conventional fan out on the market and it boasts a wonderful new way of pushing air that gets rid of an effect called buffeting that is caused by fan blades pushing the air unevenly between rotations.

The fan I got is incredibly light and constructed out of mostly plastic. It was easy to put together and I went from opening the box to enjoying a steady breeze in just about no time. Because the fan is bladeless, you not only get a beautiful looking product but one that is incredibly safe too and easy to maintain. Like other desk fans, the Dyson Air Multiplier oscillates left and right and also tilts up and down about 10 degrees.

The thing that really wins me over is the Dyson Air Multiplier’s good looks. As a desk accessory, it’s elegant and speaks volumes about Dyson’s careful consideration of aesthetics and design. Just like what they did to the vacuum cleaner market, Dyson has turned the world of fans upside down by offering a product that looks revolutionary and not only does everything a regular fan does but does it better while keeping good looks intact.

The one thing I was surprised with is the fact that the Dyson Air Multiplier isn’t much quieter than a regular fan of similar size. At full speed, the Air Multiplier still made the air around it whoosh through its circular face and didn’t offer much advantage in terms of noise reduction.

With that said however, the great thing about the Dyson is that it has variable fan speeds. While most desk fans have 3-4 set speeds, the Dyson Air Multiplier is able to go anywhere in between and still maintain a very smooth un-buffeted airflow. That’s another thing I loved about this fan — that I could adjust the flow of air coming from it down to the exact precise amount desired. No more relying on pre-set fan speeds!

Overall, I am very satisfied with this product and would highly recommend it to households that have little children or any animals that may be prone to getting their tails, hands, feet, etc. stuck inside a fan. Just note that the fan isn’t cheap, but if you’re willing to pay a premium for a neat gadget that looks nice and does its job well, then the Dyson Air Multiplier is your best bet. It’ll fit in perfectly with a modern office or a modern home. In a word, this fan is simply “cool” (in all meanings of the word).

Pick up a 10-inch Dyson Air Multiplier at Amazon.com for $300.

Here’s a short video I put together to give you a closer look at some of the beautiful lines on this Dyson fan.

Dyson Air Multiplier preview from Herman Yung on Vimeo.

Click below to see some larger pictures.