Being the ironic hipster super-store that they are, Urban Outfitters has decided to outdo The Gap in creating an ugly logo that’s hard to beat. One look at the Urban Outfitters website and you’ll see that this isn’t a joke nor is it by accident or poor judgement. This is how they want this season’s website to come off — amateur, cheap, and quickly thrown together. But don’t be fooled. I bet there was a lot of planning behind their aim to look amateur. GAP still wins this one.