Photo: Jamie Chung

Fast Company has a really fascinating look at how Crispin Porter + Bogusky is working with a carrot farming company (Bolthouse Farms) to increase carrot consumption and sales by making carrots the “new junk food”.

Traditionally, carrots have been marketed as a healthy snack, something that parents want to buy their kids so they grow up fit and strong, but that traditional marketing strategy has hit a plateau in the last few years as the population overwhelming knows now that carrots are a healthy snack.

So how do you get people to buy more carrots (specifically baby carrots)? You market them like you would Doritos. Put them in eye-catching snack-sized bags and price them just the same.