Google looks to be in direct competition with TinEye now with the release of their new Search By Image option in Google Image Search.

The new Search By Image icon will appear in the Image Search entry field allowing you to upload or paste an image URL into Google. Then, Google will find all similar instances of that image for you on the web.

If you aren’t yet seeing the icon, you can force it to show up by visiting this page and clicking “Try now”. There’s also a handy Google Chrome extension too!