The very first CreativeMornings in Chicago featured guest speaker Jim Coudal of Coudal Partners. The talk centered around the creative atmosphere fostered at Coudal’s offices where they specialize in making individual product ideas and launches their “clients”. This single idea has allowed Coudal Partners to launch a series of successful products over the last few years such as Jewelboxing, The Deck, and Field Notes which has brought them much fame, business, and overall respect in the creative field.

But as Jim notes, not all of this idea-churning is lucrative and he recounts several projects — quite humorously, I might add — that have quite literally become duds in front of their faces.

Listen to Jim’s inspirational speech above and stay for the Q&A session afterwards. It’s worth it!