IKEA in Australia has instituted an experimental portion of their store dubbed “Manland” that caters to the short attention spans of unwilling husbands/boyfriends who are dragged to IKEA by their wife/girlfriend.

Sounds like a great idea except for the 30-minute time limit each man is allowed to stay inside Manland. C’mon now. Everybody who has ever been to IKEA knows that it’s impossible to spend less than 30 minutes in there. That’s basically enough time to get to the display floor.