I just came across these things called Rim Skins that are vinyl peels that are meant to protect your deep-V and super-deep-V rims. In addition to the protection, the Rim Skins offer a cheap way to change the color of your rims without having to buy a completely new wheel.

1 set (for both sides of ONE wheel) costs $24.95 and it looks like they’ll be launching a reflective surface version (seen in the video below) real soon.

I’d love to give these a spin on my bike.