Seth Godin’s hypothesis of how objects and ideas go viral and get spread from person to person really plays a party in my daily life I think. No longer are items being marketed to the “safe” consumer growing at exponential rates. Instead, I’ve been seen a huge increase in very specifically tailored objects and services getting hugely popular because they’re different and it makes people want to tell other people about it.

You gotta make something remarkable for it to be marketable.