Lexicon of Sustainability: This is the Story of An Egg from lexicon of sustainability on Vimeo.

In an effort to clearly and accurately explain how chickens and eggs are raised and harvested, a group of farmers in the US are beginning to label their eggs as “Pastured Poultry” instead of the more common “cage-free” and “free-range”. Why? Because these farmers have come to find out that “cage-free” and “free-range” often don’t mean a whole lot of difference to big chicken houses. The chickens still don’t have a lot of freedom and there are literally thousands crammed into a space at any time. It’s not good chicken farming and it’s not how some farmers want their eggs labeled. So they are pushing for “pastured poultry” now which clearly illustrates an open field with true ability for the chickens to roam. [via]