littleBits Brand Video from Labour on Vimeo.

This is the first time I’m hearing about littleBits but after watching this brand video above, I’m convinced that these would be incredibly fun to own and play with. Basically, littleBits are made up of tiny magnetic modules that you can add and connect to each other to create movement, lighting situations, and relatively complex tasks. It’s like LEGOs if LEGOs had flashing lights and power inputs.