First off, for an entirely new product line, why did Sony have to name it so stupid? Couldn’t they just go with ‘Action Camcorder’ instead of the rest of the official name? They must know that nobody will call it that.

With that said however, the new and tiny-sized action-sports video camcorder from Sony should be great competition for GoPro (the industry go-to-leader) to step up its game. I love GoPro products, but if Sony is putting out something that does equal or better video quality with more options (this has slow-motion at 720p @ 120fps, or regular 1080p @ 30fps) and manages to house it in this slim design, then GoPro really needs to think about redesigning their product.

The Sony Action Cam will come out later in September for $200. Exciting :)