Book trailer for INSTANT: THE STORY OF POLAROID by Christopher Bonanos from Princeton Architectural Press on Vimeo.

Check out this promo video for the book Instant: The Story of Polaroid by Christopher Bonanos which goes into detail about the history of the Polaroid company and the future of the Polaroid as a photographic medium. The book isn’t out just yet, but you can pre-order it now and enjoy this video above which gives a very concise overview of the Polaroid company from its founding until its bankruptcy in the 2000s.