designboom has posted some images of the new Nivea product and brand packaging that takes some of the oldest design and visual elements and of the brand and brings them forward in a more cohesive manner for the consumer. Overall, the brand now has a much cleaner and sleeker look with a bold and unmistakeable logo to go along with it. I really think they did a good job here.

yves béhar on redeveloping NIVEA’s brand image from designboom on Vimeo.