In 2 separate posts (here & here) Antrepo explores the idea of taking away as much as possible from various brands’ logos and product packaging while still maintaining the brand’s iconic aesthetic. In most cases, color is stripped almost entirely and the product is left to fend for itself simply on the now-monotone (or minimal) logo. It works rather well in just about every case, except for the Tabasco in my opinion.

Have a look at the series on Flickr (here & here).

corn-flakes-simple-design nutella-simple-design schweppes-simple-design tabasco-simple-design