Cineastas filmed this fantastic profile on Mike Friton, an “innovator” at Nike for over 30 years. Mike’s approach to new designs and discoveries spans many different categories and professions, and his inclination for being a jack of all trades really makes him deserving of his title at Nike.

Through unconventional and non-traditional mediums, Mike has had a hand at transforming footwear and bringing it to new heights. The Nike Woven sneakers are one direct result of his research and trials.

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ᔥ Core77