Back in July of 2011 I wrote about how Australia was beginning to push for plain cigarette packaging with graphic imagery to discourage smoking in the country. Since then, the law has been passed and Australia has even run a few graphic anti-smoking ads on TV. I obviously don’t live in Australia anymore, but I like to keep track of what’s going on there and while many Australians have been subject to these images posted below for some time now, this is my first time seeing them big, up close, and clear. Not for the faint of heart, of course, but this is reality.

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ᔥ The Dieline