I’ve never been to the Mall of America but I know about it simply because of its reputation of being one of the largest malls in North America (the largest mall is the West Edmonton Mall in Canada). For as long as I’ve known about this mall, their logo has been a red, white, and blue star with ribbons gliding across it. It was recognizable and easy to see but after several decades of use, the Mall of America decided to go for a more colorful change.

This new logo is a complete rebrand and adorns all Mall of America packaging and labels from mugs to ads to store wraps. The design was done by Minneapolis-based Duffy & Partners. I like it a lot.