The 2nd annual Pedal Pursuit put on by Strada Customs is back! It will take place this summer on July 13th @ 10AM at Sara D. Roosevelt Park in Chinatown (not far from the Strada store on Mott Street).

For those of you who haven’t heard about this, let me fill you in: The Pedal Pursuit is a city-wide alleycat scavenger hunt race with the top winner walking away with a brand new custom built Strada bicycle. Other winners will walk away with plenty of prizes and giveaways from sponsors of the event so even if you don’t think you’re the fastest, you should probably sign up and participate. It’s a great way to explore the city and get to know the streets for a lifetime of cycling in the city.

Sign-ups are happening right now — $50 for a team of 2! Enjoy!!