A nice video piece from Red Wing about Justin Vernon, the frontman for the band Bon Iver (and if you don’t already know, not his actual name). In this video, he talks about his many bands that he has started in the past and how long it took for him to get his big break with Bon Iver.

It’s this patience in him that has made him appreciate things that last. That’s where Red Wing comes in. You can check out Justin Vernon and his Red Wing boots right here.