Wow, this is some interesting research into the marketing of cereal to children. It turns out that a large majority of children’s cereals with mascots feature the mascot looking downward (as in, directly at the children). This downward gaze — directly at children’s eye level — increases trust in a brand and in turn translates to more sales.

As Five Thirty Eight reveals, 7 of the 10 best selling cereals to children feature mascots looking downward.