Tag: 5th Avenue

New York Magazine has a great article on how property mogul Harry Macklowe used a clever combination of presentations and physical life-size mockups to convince Steve Jobs that the basement of the GM Building was where a flagship Apple store needed to be.

This is so nuts. [via] Remember the post I made earlier about the Apple Store 5th Avenue getting a facelift? Well, that facelift is definitely happening now with cranes erected over the plaza hoisting gigantic panes of glass into place.


If you’ve passed by the Apple 5th Avenue cube lately, you would have noticed that the entire cube has been covered because of renovations. Up until now, those renovations were pretty secret, but it looks like Apple has let the cat out of the bag and is now showing the public a simple illustration of […]