Tag: branding
Saul Bass’ Pitch Video for Bell System Logo Redesign in the ’70s

The good stuff begins at around the 7-minute mark. AT&T uploaded this video of Saul Bass’ original pitch for the Bell System logo and branding redesign back in the ’70s. Intertwined with telephone system sounds, Saul Bass explains the reasoning behind every single part of his design which not only goes on a logo but […]


Another image from designboom of Nivea’s new rebranding. Those first two capsules don’t really echo their look today, but I bet they would sell a lot if they reissued these.

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Some great branding and identity done with black by Chuck Anderson of NoPattern. Black fits in well at a coffee place like this.