Tag: cereal
The Prize Inside from Reece Porter on Vimeo.
Funny little short from Reece Porter, a graduate of Ringling College of Art and Design.
Brecon Beacons from Cereal on Vimeo.

Wow, this is some interesting research into the marketing of cereal to children. It turns out that a large majority of children’s cereals with mascots feature the mascot looking downward (as in, directly at the children). This downward gaze — directly at children’s eye level — increases trust in a brand and in turn translates […]