Tag: cigarette

Psyop partnered with The Butler Bros to develop a new set of Public Service Announcements (PSAs) for Legacy and Leave No Trace. The “Rethink Butts” campaign, which kicked off today, aims to raise awareness, spark discussions, and encourage the general public to think about tobacco trash in a new way. In the spot, the camera […]


Back in July of 2011 I wrote about how Australia was beginning to push for plain cigarette packaging with graphic imagery to discourage smoking in the country. Since then, the law has been passed and Australia has even run a few graphic anti-smoking ads on TV. I obviously don’t live in Australia anymore, but I like […]


Erik Askin wanted to see if he could discourage the use of a harmful product through its product packaging design and went straight to cigarettes as the control product. With its relatively slim and rectangle shaped box design, cigarettes are able to be carried almost anywhere by smokers. Erik’s aim here was to design the […]