Tag: ketchup

This is real and it’s already popping up on store shelves.

Did you know that ketchup is a non-Newtonian fluid? That’s why it’s so complicated to pour. And it turns out, it’s one of the more complicated liquids/solids studied in physics (according to the video at least).


A long article written by Malcolm Gladwell about many different things about human preference when it comes to food, especially concerning ketchup. While there are plenty of ketchup brands out there, why has Heinz taken the lead spot by such a wide margin?


I’m not convinced that these were designed to do this, but rather that these cups do do this because of the cheap manner in which they are made. Still though, it’s something to make sure you do the next time you fill those paper cups with ketchup and try to dip your burger in it.