Tag: mascot

From the press release: McDonald’s today introduced “Happy,” a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating. Happy will be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as […]


Wow, this is some interesting research into the marketing of cereal to children. It turns out that a large majority of children’s cereals with mascots feature the mascot looking downward (as in, directly at the children). This downward gaze — directly at children’s eye level — increases trust in a brand and in turn translates […]


Michael Friberg went to the Alinco Mascot Company in Salt Lake City to photograph NBA mascot costumes getting refurbished for an upcoming season.


  This might be the neatest thing to come to The New School in a long time. The New School just announced that the Narwhal is their new mascot after a school-wide voting decision. The narwhal beat out the owl by a long shot. Be prepared to see these on a field near you!