Tag: Pedal Pursuit

The 2nd annual Pedal Pursuit put on by Strada Customs is back! It will take place this summer on July 13th @ 10AM at Sara D. Roosevelt Park in Chinatown (not far from the Strada store on Mott Street). For those of you who haven’t heard about this, let me fill you in: The Pedal […]

Strada Customs Presents : Pedal Pursuit from Joe Cavallini on Vimeo. I can’t believe some of these folks are riding in JEANS. Crazy! But man, wish I could have participated this year!


I unfortunately cannot be there this year, but here’s Strada’s team photo of all of the folks participating in this year’s Pedal Pursuit! Ride on!


This July 14th, Strada is hosting its very first alley cat scavenger race in NYC. Registration is now openĀ ($30 for teams of 2) and the two winners will each get a custom Strada bike for free! Other participants will have the chance to win any number of prizes from Strada, Chrome, Animal BMX, and Monster […]