Tag: Saul Bass
Saul Bass’ Pitch Video for Bell System Logo Redesign in the ’70s

The good stuff begins at around the 7-minute mark. AT&T uploaded this video of Saul Bass’ original pitch for the Bell System logo and branding redesign back in the ’70s. Intertwined with telephone system sounds, Saul Bass explains the reasoning behind every single part of his design which not only goes on a logo but […]